Your technology IS VALUE

We transform your technology to value by Product Go-To-Market Strategy and Strategy Execution

We are specialized in global device connectivity and The Internet of Things (IoT), sold business to business

We work on site from Stockholm, Shanghai, or remotely on global assignments

Customers doN’t care about products

Customers care even less about technology. They want their job done.

We can bring an outside-in view of your customer, your market and competition. We will address things like:

  • How would the customer buy?
  • Why would the customer spend their money on you?
  • Which risk would the customer take when buying from you?
  • How do you differeniate from competition?
  • What is stopping the customer from buying?

We bring clarity in product positioning, create technical marketing material and creating the strategic road map for your product.

A roadmap is just a plan and plans useless when not executed. We can drive execution of the roadmap by:

  • Create a common understanding of what needs to be done – and why,
  • We help cristal clear epics and user stories that developers feel comfortable with.
  • We enable development teams to make technical decisions – with the customer’s job in mind.
  • We ensure that your customers can get jobs done efficiently through mockups of user interfaces.
  • We perform Product Release Management to transform backlog into software that gets your customer’s job done

Go To market strategy

A successful product solves a customer problem can be sold through your sales channel.

It’s all about finding the sweet spot of customer value, sales channel and technology.

Customers job

The customer’s job is why your customer would biy your product. Our approach is working with lead customers or in the discovery phase of requirements. Without a lead customer, or prospect your product will not succeed.

Sales Channel

The channels channel is where customers can buy your product. Often the product needs to be adapted to the sales channel, because changing a sales channel is harder. We help to tailor your product so it can be sold through your sales channel. No, this is not just marketing, or fancy slides. The key to sucess is understanding the relationships that your salesforce have in the market. Also a competative pricing strategy is key to activity for your product.

Technology

Technology is the enabler to provide differentiation to competors. We analyze competative landscape, and propose product improvements to beat the competition. Everybody understands that technology needs to be adapted so it fits your customer. Adapting the technology to fit your sales channel is often overlooked.

About us

Our product Management consultency services unlock your products true potential and take your business to the next level, by:

  • Go-To-Market Strategy
  • Product Strategy Execution
  • Product positioning
  • Usability- mockups before development starts
  • Release Management

We are specialized in B2B Product Management in technically complex areas, such as Internet of Things (IoT), global connectivity and networks.